StoryWell Logo
StoryWell Logo
ARCHETYPES
FIND YOURS
IN YOUR LIFE

Leadership Development with Archetypes

Dr. Carol S. Pearson, coauthor of the Pearson-Marr Archetype Indicator® instrument, is an internationally recognized scholar and well-known author of numerous books, among them the bestselling The Hero Within, as well as Awakening the Heroes Within, The Hero and the Outlaw, and Magic At Work. Awakening the Heroes Within provided the foundational theory set from which the PMAI® assessment initially was developed, augmented by analyses of data from fifteen years of PMAI results.
View full author bio | Close
Dr. Hugh Marr is a clinical psychologist in private practice in Alexandria, VA. Prior to that, he worked in all phases of community mental health, culminating in running a partial hospital program for clients with the co-occurring disorders of substance use and major mental illness. Dr. Marr co-authored the books What Story Are You Living and Introduction to Archetypes with Dr. Carol Pearson and developed the PMAI® (Pearson-Marr Archetype Indicator®) assessment with her.
View full author bio | Close

The PMAI instrument can be used in a variety of settings as a tool for leadership development. Living out archetypal stories fosters individuation and thus the development of the mature capacity to take responsibility in the world—the tools necessary for good leadership.

Many people in today's culture have not fully matured enough to exercise leadership. Even in midlife, when something goes wrong in their families, neighborhoods, workplaces, or the nation, they unconsciously expect others to fix it, perhaps even complaining about the sad state of the world as if they have no responsibility for it.

The hero's journey provides a metaphor for the individuation process—the process by which people prepare to take on the responsibilities of mature adulthood and of leadership. This can involve exercising individual leadership (as a parent, a boss, a community leader, a political office holder) and/or participating in shared leadership (such as being a good voter, a concerned citizen, a member of a work or volunteer team, a responsible family member).

Understanding and assessing the higher-level expressions of each archetype can translate into important leadership attitudes and skills. Some of the higher-level attributes of the archetypes are described here:

  • The Idealist is optimistic, trusts life and others, and inspires others to have faith and to do their best.
  • The Realist is realistic, resilient, empathic, and helps others anticipate possible trouble.
  • The Warrior sets clear goals, organizes others to achieve them, and heads off the challenges/adversaries that might get in the way of accomplishing them.
  • The Caregiver shows care for employees or followers, nurturing and caring for them as well as himself or herself.
  • The Seeker pursues new ideas, experiences, and ways of doing things, and appreciates others who see opportunities or provide perspectives.
  • The Lover is passionate, enthusiastic, and able to help people really love their work and appreciate one another, building truly bonded teams.
  • The Revolutionary recognizes when things are not working, makes needed sacrifices, and takes strong but compassionate action to prune back areas that do not fit one's needs.
  • The Creator provides a clear vision for where the enterprise is going and is imaginative, flexible, and skilled in moving from a vision to the step-by-step actions needed to make it a reality.
  • The Ruler is thoroughly in charge, rules for the good of all concerned, and puts procedures, policies, and systems in place that make things work optimally.
  • The Magician is a catalyst for positive change and transformation, always beginning with his or her personal attitudes and behaviors.
  • The Sage evaluates options and achievements with an open and dispassionate mind, with awareness of his/her own biases and the limits of what can be known.
  • The Jester knows how to love life and work and uses this knowledge to free up others and to make the process of what people do together enjoyable as well as productive.

Leadership and executive coaches and consultants can use the PMAI instrument to help leaders develop the gifts associated with each archetype.

Team Building and Organizational Development

The PMAI instrument can be administered to teams as part of team-building exercises. In sharing their results, people within the teams get to know one another better and understand what motivates them and how they make narrative meaning in the world. In addition, teams can look at which archetypes are active for them and which inactive, using that information to help them consider the perspective of the missing or weak archetypes when making group decisions. They can also use their imaginations to seek out the advice of the missing archetypes or seek out advice from consultants or people from teams who have access to that archetype in order to get a more complete picture of their options.


related content
Ethical Use of the PMAI® Instrument
Ethical Use of the PMAI® Instrument
One's life journey is among the most personal of experiences. To share that exploration with another is both an honor and a sacred trust. We suggest that you share your results only with someone you have reason to trust. Those people professionally...
READ MORE >>

About StoryWell®
About StoryWell®
StoryWell® as a concept and image brings together the archetypes of Story and Well. It is meant to invoke the experience of a myserious deep well where universal stories and dramas of human lives dwell. The source that feeds this well is like an...
READ MORE >>

When Is a Story Archetypal?
When Is a Story Archetypal?
We know the facts—that we are currently one of 7 billion people on the planet, that in the greater scheme of humanity and the cosmos we will live and die anonymously - but this is not how you and I live. You are striving, battling, and loving through...
READ MORE >>

Entering the Realm of StoryWell
Entering the Realm of StoryWell
Jung used different terms for the realm of consciousness where archetypes live - he called it the collective unconscious or the psyche and sometimes the archetypal psyche. The archetypal psyche describes a realm of imagination, where life is...
READ MORE >>

Jung & Archetypes
Jung & Archetypes
The Pearson-Marr Archetype Indicator® (PMAI®) is rooted in thetheories of C. G. Jung. Jung's view of archetypes, a concept he didn't coin butwas the first to apply to the structure and experience of the psyche or mind,is based on his understanding of...
READ MORE >>

Pearson & Heroic Archetypal Characters
Pearson & Heroic Archetypal Characters
Carol Pearson,PhD has a unique presence in the field of Jungian archetypes. First, Pearson's work is about twelve heroic archetypes that she discovered appear across culture, time, and stories, such as myths, fairy tales, literature, and religion....
READ MORE >>

About the PMAI® Assessment
About the PMAI® Assessment
The PMAI® (Pearson-Marr Archetype Indicator®) assessment is the world's first scientifically validated archetype assessment tool. It opens a window into the patterns of our unconscious stories and provides a path to self-understanding....
READ MORE >>

What Are Archetypes?
What Are Archetypes?
Carl Jung, a Swiss psychiatrist from the 20th century, was the first person to bring the application of archetypes into modern psychology. Jung noticed that people and life situations are marked by primary patterns reflected in symbols, images, and...
READ MORE >>

Living the Heroic Life Journey: Part 1
Living the Heroic Life Journey: Part 1
Studying Jungian psychology helped me figure out that living builds inner psychological structure. Jung described how, in the first half of life, we need to form a healthy ego, while in the later half of life the task is to connect with the Self, an...
READ MORE >>

When You Need a New Perspective
When You Need a New Perspective
Habitual attitudes often blind us to new possibilities and options. Life is most rewarding for me when I am growing and learning. I’ve found that the archetypes that are dominant for me and others are important for authenticity and for the primary...
READ MORE >>

Idealist Archetype
Idealist
The Idealist archetype imparts a basic trust in life that lets you look on the bright side. You remain positive and optimistic even when dealing with daunting situations, endeavoring to stay true to beliefs and values that you hold dear. You are trusting and open to receiving help when you need it....
READ MORE >>

Seeker Archetype
Seeker
The Seeker archetype compels a search to find yourself. Your eyes are cast to the future, and you are quick to adopt the new and grow tired of the tried and commonplace. You enjoy adventures, new experiences, and personal growth opportunities and see all of life as a journey of exploration....
READ MORE >>

Sage Archetype
Sage
The Sage archetype bestows curiosity on many topics to pursue life as a learning process. Others likely regard you as knowledgeable, and the pursuit of understanding is sufficient reward for you in its own right. You tend to be calm and unruffled, seeking to understand situations to then educate or advise others....
READ MORE >>

Realist Archetype
Realist
Living with an active Realist archetype in your life, you pride yourself on practicality, doing what works, and seeing what is likely. Egalitarian by nature, you like working with unpretentious, trustworthy people. To avoid disappointment, you do not engage in dreams or activities where you feel you don't have sufficient control of the outcome....
READ MORE >>

Lover Archetype
Lover
The drive of an active Lover archetype is for connection and relationships. You are easily passionate, whether for another person, an activity, or an ideal. Sensuous and vital, you let your heart lead the way, choosing activities, jobs, possessions and relationships that lend beauty to your life....
READ MORE >>

Jester Archetype
Jester
For an active Jester archetype, humor and joy in living is paramount. You easily see the inconsistency, absurdity, and irony in life, but you are not compelled to change the way things are. You may chuckle inwardly or you may actively instigate frivolity and laughter, but you revel in furthering the enjoyment of yourself and others....
READ MORE >>

Caregiver Archetype
Caregiver
As one living out the Caregiver archetype, helping and nurturing others is both a prime value for you and a necessary source of fulfillment. You have antennae for the needs of others and are quick to help out or comfort. Generosity comes easily to you as does taking responsibility to meet needs as required....
READ MORE >>

Ruler Archetype
Ruler
The Ruler archetype gravitates to power and directs the power you have to achieve goals, keep order, and promote the good enterprises of which you are a part. You easily sense who defers to whom and what the hierarchy is among the members of various groups. You like to be in control, and you willingly take on responsibilities....
READ MORE >>

Creator Archetype
Creator
Inspired by an active Creator archetype, you are naturally imaginative. Constantly thinking of new possibilities, there are times when ideas effortlessly flow, as if you were an antennae channeling them. You conceive of new possibilities and are able to express those ideas in a tangible form, as in art, writing, design or inventions....
READ MORE >>

Warrior Archetype
Warrior
Motivated by the Warrior archetype, you set and meet goals, for you are mission driven. There is a pride in meeting challenges, and when you meet obstacles you try harder, assuming the tough prevail. You enjoy competing, fighting to protect yourself and others, or spearheading crusades....
READ MORE >>

Revolutionary Archetype
Revolutionary
At the heart of the Revolutionary archetype is a non-conformist who challenges, and often changes, the rules and the status quo. "Because this is the way it's done;" or "Because everyone else acts or thinks like this" makes you suspicious and feel hemmed in or trapped. You have the courage to let go of limiting beliefs and habits....
READ MORE >>

Magician Archetype
Magician
An active Magician archetype recognizes that what is real to a person is determined by what one believes. You sense the interconnectedness of events, people, and ideas. You notice serendipity, meaningful connections, and the ripple effects of small changes. You help create change by transforming perceptions in yourself and others....
READ MORE >>

Authentic Archetypal Branding
Authentic Archetypal Branding
After Awakening the Heroes Within (1991) was published, I began to recognize the archetypes I wrote about being used in advertisements. I was aware that too many individuals and organizations focus on promoting an image of themselves unrelated to...
READ MORE >>

Reviews and Excerpts
Reviews and Excerpts
Dr. Pearson’s book will introduce the rich archetypal journey of Jungian individuation to the novice and deepen the competency of the advanced reader to use Jungian archetypes for awareness and evolution towards one’s highest self....
READ MORE >>

Don't Believe Everything You Think
Don't Believe Everything You Think
I began the journey of writing What Stories Are You Living? as a way to help PMAI users apply relevant, updated theory to understanding and utilizing their results in their own lives and in their interactions with others. The PMAI experience helps...
READ MORE >>

Working with Teams through the PMAI® Archetypes
Working with Teams through the PMAI® Archetypes
All organizations, teams, or any group with a common mission, will confront archetypal moments, those difficult decisions on how best to go forward when what you decide will have impact on the organization and customers....
READ MORE >>

Archetypes Are Oriented Around a Core Quality
Archetypes Are Oriented Around a Core Quality
People accurately and intuitively understand that the archetypes symbolically represent universal human qualities. A common misunderstanding though is if an archetype is not active in your Archetype Profile, then you are lacking the core quality it...
READ MORE >>

Archetypes are Fluid and Dynamic
Archetypes are Fluid and Dynamic
If you happen to take the PMAI® assessment again, you will likely notice the same characters congregating near the top and bottom of your profile, but not always in the same positions. Our newest article discusses the fluid and dynamic nature of...
READ MORE >>

Types of Leaders, Types of Knowledge
Types of Leaders, Types of Knowledge
Technology has become an increasingly significant source of knowledge for leaders in the twenty-first century, possibly creating a shift in the archetypal dynamics of leaders today. In this first article on "Leadership Narratives" a mixed methods...
READ MORE >>

Archetypes in Self-Image, Stereotypes, and Genuine Presence
Archetypes in Self-Image, Stereotypes, and Genuine Presence
In this second article, of the "Leadership Narratives" study, we present a theme from the interviews focusing on the contrast between image and actual behavior, and a new expression of authenticity called genuine presence....
READ MORE >>

CLOSE
SIGN UP
to get news about the archetypes shaping your life.