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At the center of every person is a story

The Storywell® experience invokes the image of a mysterious deep well where the universal stories and dramas of human lives dwell. The source that feeds this well is like an underground stream. Storywell is a portal to the archetypal realm where your Hero's Journey waits for you.

 

New To Archetypes?

The origin of the word archetype means "original imprint or mold." An archetype is that initial pattern or essential aspects of a thing that determine its shape and nature. Think of an archetype as a recurring pattern of human behavior.

What is the Pearson-Marr Archetype Indicator®?

The PMAI® (Pearson-Marr Archetype Indicator®) is the world's first scientifically validated archetype assessment tool, and it opens a window into the patterns of our unconscious stories and provides a path to self-understanding. Taking the PMAI assessment allows us to become aware of the archetypes that are active in our lives. This experience helps us decide how and when to use our archetypes, and which ones may need nurturing or further development.

Education > Latest Content

Understanding the PMAI® archetypes can help improve family dynamics or settle conflicts, even while online gaming Archetypes and Family Dynamics
Sep 14, 2022 by Yvonne Nelson-Reid
In this month's article Yvonne Nelson-Reid highlights an area not often talked about; the impact of archetypes on family dynamics. In order to do this Yvonne uses the World of Warcraft gaming, as played between the three men in her family.

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Blind Spots, in your PMAI Archetype Profile, can be found in the inner resources you are unable to access. Growing With Your Archetypes: Blind Spot
Jul 21, 2022 by Kesstan Blandin
Are there repetitive issues in your relationships or life areas that don’t get resolved? In this third, and final, article in the Growing With Your Archetypes series Kesstan Blandin discusses the low scoring Blind Spot in the PMAI Archetype Profile. The Blind Spot category is about what is playing a role in one’s life but is not noticed.

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A group of diverse, happy, and supportive friends Growing With Your Archetypes: Treasure Chest
Jun 06, 2022 by Kesstan Blandin
In this second article, on Growing With Your Archetypes, Kesstan Blandin presents the Treasure Chest consisting of the eight archetypes in the mid-range of your Archetype Profile. In the PMAI® system your Treasure Chest, in support of your Allies, points to the areas that have potential for further self-growth.

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Friends help each other climb a rocky shore Growing With Your Archetypes: Allies
May 16, 2022 by Kesstan Blandin
In the Pearson-Marr system your Allies are your high scoring archetypes, generally your top three. High scoring archetypes represent characteristics that you likely identify with and narratives that you use the most to understand and engage the world; because of this, your Allies are where you are most skilled and developed. In this article Kesstan Blandin discusses how to work with your Allies for self-growth and further development.

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Hope is cradled with care Pandora’s Hope: An Archetypal Reading
Apr 11, 2022 by Kesstan Blandin
The two archetypes of Idealist and Realist are a complementary pair. We all have an ideal of what our life should be like and the belief that our future can be different from our past, but the challenges of reality get in the way. Yet hope prevails. Balancing the Idealist and Realist can help us be grounded in reality while allowing for possibilities of a positive future.

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