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ARCHETYPES
FIND YOURS
IN YOUR LIFE
 
home of the Pearson-Marr Archetype Indicator®
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What are archetypes?
What Are Archetypes?
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Explore your archetypes Idealist Seeker Sage Realist Lover Jester Caregiver Ruler Creator Warrior Revolutionary Magician
recent articles
Working With Archetypes as Characters and Narratives
Our goal is to become aware of ourselves, which is what the PMAI system is all about—developing deeper self-awareness that gives you...
Authentic Archetypal Branding
After Awakening the Heroes Within (1991) was published, I began to recognize the archetypes I wrote about being used in advertisements....
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