Discover the Archetypes Shaping Your Life
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At the center of every person is a story

The Storywell® experience invokes the image of a mysterious deep well where the universal stories and dramas of human lives dwell. The source that feeds this well is like an underground stream. Storywell is a portal to the archetypal realm where your Hero's Journey waits for you.

 

New To Archetypes?

The origin of the word archetype means "original imprint or mold." An archetype is that initial pattern or essential aspects of a thing that determine its shape and nature. Think of an archetype as a recurring pattern of human behavior.

What is the Pearson-Marr Archetype Indicator®?

The PMAI® (Pearson-Marr Archetype Indicator®) is the world's first scientifically validated archetype assessment tool, and it opens a window into the patterns of our unconscious stories and provides a path to self-understanding. Taking the PMAI assessment allows us to become aware of the archetypes that are active in our lives. This experience helps us decide how and when to use our archetypes, and which ones may need nurturing or further development.

Education > Latest Content

A business woman's caped cast shadow reflects her inner Hero's Journey of self-discovery Discovering Your Hero’s Journey
Mar 16, 2023 by Kesstan Blandin, PhD
What is it like to see your life as a Hero's Journey for the first time? Think of a story or a film where you recognized yourself in a character. When we are identified with a character, we feel their feelings, we are moved by their pain, and through the character's revelations of themselves,we receive insights into ourselves we didn't have before.

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woman with red backpack standing at a forked path in the woods Archetypes are Fluid and Dynamic
Feb 13, 2023 by Kesstan Blandin, PhD
If you happen to take the PMAI® assessment again, you will likely notice the same characters congregating near the top and bottom of your profile, but not always in the same positions. Our newest article discusses the fluid and dynamic nature of archetypes and how the PMAI instrument can be used to reveal your growth or the growth of your clients over time.

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When it is the lowest archetype in your profile, embodying the archetypal Caregiver can transform a Blind Spot into a heroic journey. Hidden Gold in the Shadow
Nov 17, 2022 by Kesstan Blandin, PhD
My younger sister, Carmen, is quite close in age to me – just a year apart – but distant in personality. Growing up, my naturally sensitive, caring, generous sibling would often say to me that I just didn’t have that “caregiver gene.” She was right. Where Carmen was motivated to generate positive emotions in herself and others, I was fascinated by the dark nether regions of the mind and imagination. Where Carmen naturally trusted and nurtured others’ vulnerabilities, I probed the hidden secrets and conflicted natures of myself and others.

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Students with low self-efficacy are more likely to give up when faced with difficult circumstances. The Impact of Low Scoring Archetypes on College Student Success
Oct 17, 2022 by Mona AlQadi, PhD
This month new author Mona AlQadi, PhD reports on her dissertation research using the PMAI® to gain a deeper understanding of the unconscious archetypal narratives at play in underperformance in college students. Her study yields several insights into the relationship between low-scoring archetypes and students’ attitudes, behaviors, and worries toward their academic goals.

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Understanding the PMAI® archetypes can help improve family dynamics or settle conflicts, even while online gaming Archetypes and Family Dynamics
Sep 14, 2022 by Yvonne Nelson-Reid, PhD
In this month's article Yvonne Nelson-Reid highlights an area not often talked about; the impact of archetypes on family dynamics. In order to do this Yvonne uses the World of Warcraft gaming, as played between the three men in her family.

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