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At the center of every person is a story

The Storywell® experience invokes the image of a mysterious deep well where the universal stories and dramas of human lives dwell. The source that feeds this well is like an underground stream. Storywell is a portal to the archetypal realm where your Hero's Journey waits for you.

 

New To Archetypes?

The origin of the word archetype means "original imprint or mold." An archetype is that initial pattern or essential aspects of a thing that determine its shape and nature. Think of an archetype as a recurring pattern of human behavior.

What is the Pearson-Marr Archetype Indicator®?

The PMAI® (Pearson-Marr Archetype Indicator®) is the world's first scientifically validated archetype assessment tool, and it opens a window into the patterns of our unconscious stories and provides a path to self-understanding. Taking the PMAI assessment allows us to become aware of the archetypes that are active in our lives. This experience helps us decide how and when to use our archetypes, and which ones may need nurturing or further development.

Education > Latest Content

When it is the lowest archetype in your profile, embodying the archetypal Caregiver can transform a Blind Spot into a heroic journey. Hidden Gold in the Shadow
Nov 17, 2022 by Kesstan Blandin
My younger sister, Carmen, is quite close in age to me – just a year apart – but distant in personality. Growing up, my naturally sensitive, caring, generous sibling would often say to me that I just didn’t have that “caregiver gene.” She was right. Where Carmen was motivated to generate positive emotions in herself and others, I was fascinated by the dark nether regions of the mind and imagination. Where Carmen naturally trusted and nurtured others’ vulnerabilities, I probed the hidden secrets and conflicted natures of myself and others.

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Students with low self-efficacy are more likely to give up when faced with difficult circumstances. The Impact of Low Scoring Archetypes on College Student Success
Oct 17, 2022 by Mona AlQadi
This month new author Mona AlQadi, PhD reports on her dissertation research using the PMAI® to gain a deeper understanding of the unconscious archetypal narratives at play in underperformance in college students. Her study yields several insights into the relationship between low-scoring archetypes and students’ attitudes, behaviors, and worries toward their academic goals.

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Understanding the PMAI® archetypes can help improve family dynamics or settle conflicts, even while online gaming Archetypes and Family Dynamics
Sep 14, 2022 by Yvonne Nelson-Reid
In this month's article Yvonne Nelson-Reid highlights an area not often talked about; the impact of archetypes on family dynamics. In order to do this Yvonne uses the World of Warcraft gaming, as played between the three men in her family.

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Blind Spots, in your PMAI Archetype Profile, can be found in the inner resources you are unable to access. Growing With Your Archetypes: Blind Spot
Jul 21, 2022 by Kesstan Blandin
Are there repetitive issues in your relationships or life areas that don’t get resolved? In this third, and final, article in the Growing With Your Archetypes series Kesstan Blandin discusses the low scoring Blind Spot in the PMAI Archetype Profile. The Blind Spot category is about what is playing a role in one’s life but is not noticed.

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Your Treasure Chest archetypes are your sidekicks or companions in your life story hero's journey Growing With Your Archetypes: Treasure Chest
Jun 06, 2022 by Kesstan Blandin
In this second article, on Growing With Your Archetypes, Kesstan Blandin presents the Treasure Chest consisting of the eight archetypes in the mid-range of your Archetype Profile. In the PMAI® system your Treasure Chest, in support of your Allies, points to the areas that have potential for further self-growth.

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