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3 Results tagged "Pearson"


Don't Believe Everything You Think
Don't Believe Everything You Think
I began the journey of writing What Stories Are You Living? as a way to help PMAI users apply relevant, updated theory to understanding and utilizing their results in their own lives and in their interactions with others. The PMAI experience helps...
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Authentic Archetypal Branding
Authentic Archetypal Branding
After Awakening the Heroes Within (1991) was published, I began to recognize the archetypes I wrote about being used in advertisements. I was aware that too many individuals and organizations focus on promoting an image of themselves unrelated to...
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About the PMAI® Assessment
About the PMAI® Assessment
The PMAI® (Pearson-Marr Archetype Indicator®) assessment is the world's first scientifically validated archetype assessment tool. It opens a window into the patterns of our unconscious stories and provides a path to self-understanding....
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