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ARCHETYPES
FIND YOURS
IN YOUR LIFE

Carol S. Pearson, PhD, DMin


Carol S. Pearson, Ph.D., D.Min., is an internationally recognized authority on archetypes and their applications, best known for her 12-archetype system for individual and collective development and evolution. Her books on this system include The Hero Within: Six Archetypes We Live By (1986); Awakening the Heroes Within: Twelve Archetypes To Help Us Find Ourselves and Transform Our World (1991); The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (2001) co-authored with Margaret Mark; and Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change (2003) co-authored by John Corlett. Dr. Pearson's most recent book is What Stories Are You Living? Discover Your Archetypes – Transform Your Life (2021).

With Hugh K. Marr, PhD, she is a co-author of the Pearson-Marr Archetype Indicator® (PMAI®) assessment published by the Center for Applications of Psychological Type. She is co-author of the PMAI Manual (2021) with Kesstan Blandin, PhD and Hugh K. Marr.

Dr. Pearson's fields of expertise include leadership and gender studies as well as narrative intelligence (NQ) and interfaith spirituality. Her edited book, The Transforming Leader: New Approaches to Leadership for the Twenty-First Century (2012), grew out of a three-year project she co-led with the Fetzer Institute and received an award given at the International Leadership Association Annual Convention for making an original contribution to leadership studies and practice. Dr. Pearson wrote Persephone Rising: Awakening the Heroine Within (2015) for women and the men who partner with them at home, at work, or in the community. In 2016, Persephone Rising was named a gold medalist in the category of books for women by the Nautilus Book Awards, an annual accolade of books in the genre of social and environmental justice.

A respected scholar and higher education administrator, Dr. Pearson served most recently as Executive Vice President/Provost and then President of Pacifica Graduate Institute, Carpinteria CA. Previously, she was Professor of Leadership Studies in the School of Public Policy and Director of the James MacGregor Burns Academy of Leadership at the University of Maryland. During her tenure, the Academy was the incubator of the International Leadership Association, and Dr. Pearson was a member of ILA's Board of Directors.

Dr. Pearson’s pronouns are she and her. She is a U.S. citizen whose grandparents immigrated to the states from Sweden. She and her husband, David Merkowitz, live in the Washington, DC area. See also www.carolspearson.com




Articles By Carol S. Pearson, PhD, DMin


Don't Believe Everything You Think
Don't Believe Everything You Think
I began the journey of writing What Stories Are You Living? as a way to help PMAI users apply relevant, updated theory to understanding and utilizing their results in their own lives and in their interactions with others. The PMAI experience helps...
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In Honor of Patricia R. Adson
In Honor of Patricia R. Adson
Pat was scrupulously humble and she possessed a depth of wisdom that was well-earned and regularly sought out through the many chapters of her remarkable life. Her absence is felt keenly by all who knew her. Pat was characterized by her commitment to...
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Authentic Archetypal Branding
Authentic Archetypal Branding
After Awakening the Heroes Within (1991) was published, I began to recognize the archetypes I wrote about being used in advertisements. I was aware that too many individuals and organizations focus on promoting an image of themselves unrelated to...
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Living the Heroic Life Journey: Part 1
Living the Heroic Life Journey: Part 1
Studying Jungian psychology helped me figure out that living builds inner psychological structure. Jung described how, in the first half of life, we need to form a healthy ego, while in the later half of life the task is to connect with the Self, an...
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Entering the Realm of StoryWell
Entering the Realm of StoryWell
Jung used different terms for the realm of consciousness where archetypes live - he called it the collective unconscious or the psyche and sometimes the archetypal psyche. The archetypal psyche describes a realm of imagination, where life is...
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Living the Heroic Life Journey: Part 2
Living the Heroic Life Journey: Part 2
The meaning of "soul" used in depth psychology does not necessarily imply the religious meaning of what is eternal about you; rather, it is about discovering the deeper, more essential "you" that exists now. While many people have trouble...
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Living the Heroic Life Journey: Part 3
Living the Heroic Life Journey: Part 3
The Self is the deeper capacity for connection with the world that can make you take responsibility for your part of it. The archetypes of the Self can help you express who you are in ways that make a difference to the world. The Ruler, Jester, Sage,...
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When You Need a New Perspective
When You Need a New Perspective
Habitual attitudes often blind us to new possibilities and options. Life is most rewarding for me when I am growing and learning. I’ve found that the archetypes that are dominant for me and others are important for authenticity and for the primary...
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Leadership Development with Archetypes
Leadership Development with Archetypes
Many people in today's culture have not fully matured enough to exercise leadership. Even in midlife, when something goes wrong in their families, neighborhoods, workplaces, or the nation, they unconsciously expect others to fix it, perhaps even...
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