Storywell - Discover Your Archetypes

Working With Archetypes as Characters and Narratives

by Kesstan Blandin, PhD

Our goal is to become aware of ourselves, which is what the PMAI® system is all about—developing deeper self-awareness that gives you more room to act, know, and decide; more room to be you in all your potential.

In this article Kesstan Blandin, PhD, describes how to use the PMAI archetypal characters and narratives to look beyond an identity that may be limiting your growth. The key is taking advantage and developing the qualities of the lesser used archetypes in your Profile, the Sidekicks and the awkward Blind Spot.

The Roots of the Pearson-Marr Archetypes

by Kesstan Blandin, PhD

In this article, Kesstan Blandin provides basic definitions and distinctions between C.G. Jung, Joseph Campbell, and Carol Pearson’s work on archetypes as a way to deepen your understanding of the PMAI® archetypes.

Archetypes, Brands, and the Quest for Meaning

by Margaret Mark

In Margaret Mark's career in advertising, she was often dumbfounded by the extent to which brands took on meaning for people - often across cultures and over decades. Apple, Coke, Disney, Nike. What made these entities so powerful, with the capacity to transcend time and place?

In this article Mark describes her quest for insight and how it eventually led her to archetypes and Carol Pearson's work.

How Archetypes Transform Personality

by Kesstan Blandin, PhD

Understanding our archetypes as only representative of personality can be limiting. In this article Kesstan Blandin describes how your PMAI® archetypes point to archetypal narratives currently active in your life, not only to highlight aspects of your personality, but to point to the hidden potential within you.

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