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Getting Started with PMAI® Clients

The PMAI® (Pearson-Marr Archetype Indicator® ) is the world's first scientifically validated archetype assessment tool, and it opens a window into the patterns of our unconscious stories and provides a path to self-understanding. Once we are aware of the archetypes that are active in our lives, we can decide how and when to use them, and which ones may need nurturing or further development.

Using the PMAI instrument with clients is now made easier with the introduction of the new PMAI Facilitator Interface. This new tool allows facilitators to manage the PMAI experience for their clients, and for that reason use of the assessment through the Interface requires approval.

Who can use the PMAI Assessment?

Educators, counselors, consultants, coaches, therapists, clergy, marketers, and administrators who want to integrate the use of archetypes into their practice can use the PMAI instrument to help their clients gain greater awareness of themselves and the archetypal stories that permeate our culture.

Prospective practitioners must be 21 years of age or older, have a four-year degree from an accredited college or university (if you studied outside the U.S. you will need an equivalent degree), and agree to the ethical and administrative guidelines for using the instrument. Prospective facilitators will submit a Professional Requirements form, and once that is approved, they will be able to purchase the subscription to the Facilitator Interface.

Professional Preparation

When a professional chooses to help individuals or to lead groups or workshops using the PMAI® instrument, it is expected that he or she will first possess the qualifications required by the state and/or profession. For psychologists, social workers, and counselors, this generally includes coursework in human development, tests and measurements, ethics, personality, group theory, and counseling theories, plus a supervised practicum experience. Anyone who intends to use the PMAI with clients should also study the article, Ethical Use of the PMAI assessment.

If a professional wishes to use the PMAI instrument in training, education, or coaching, he or she should be thoroughly familiar with the theory, assessment, manual, and additional materials that support the development and theory of the instrument, most importantly Carol Pearson's books Awakening the Heroes Within (1991) and What Stories Are You Living: Discover Your Archetypes - Transform Your Life (2021). It is also helpful to be generally familiar with Carl Jung's theories of type and archetype. One of the best brief overviews of Jung's theory is The Jungian Experience: Analysis and Individuation by James Hall. The Portable Jung, an edited volume of Jung's selected writings, is helpful as well. Marketers and brand managers can also benefit from these resources.

Appropriate Populations

The PMAI instrument has been researched for use with individuals from late adolescence to those in their late sixties. The instrument is theoretically useful in assisting younger adolescents in self-understanding; and indeed, some educational programs have done so successfully. Be aware that the complexity of the concepts and the expectation of self-awareness may require skills too high for some younger students. Because the PMAI instrument measures variables that may, and should, change over time, an individual can take the instrument every six months to a year to chart the course of his or her journey. A person may also choose to take the instrument when his or her role has changed or at any time inner life does not match outer experience. Doing so is a good way to keep current with one's self and journey.

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